Let me take you back.
When I was running my MSP, I can’t count how many times we got the panic call from a prospect. The one that starts with “Our data’s gone” and ends with “Can you fix it?”
It was always the same horror show: No plan. No visibility. No tools. Just chaos—and a whole lot of finger-pointing.
And somewhere in the wreckage? An MSP or a one-man IT band that meant well but left their client dangling off a cliff with no rope and a storm on the way.
I remember one incident like it was yesterday.
A small business, neck-deep in ransomware. Their backups? Toast. Logs? Nonexistent. Plan? What plan?
The insurance company brought in their own incident response team and immediately asked, “Where’s the IR plan?” We looked at them and said, “We’re building it… right now.”
So that’s what we did—on the fly, in real-time, under fire. This was back in the day when insurance companies would stand by the victim. Today? They’d just walk away and deny the claim.
You know what? The insurance company used our emergency plan to guide the recovery. Because there was nothing else. Now let me ask you something uncomfortable.
Do you think that was the victim’s fault?
Or was it the fault of the lazy-ass MSP who said, “They’re covered,” because he installed antivirus and called it a day?
My opinion? It was the provider. No contest.
And if you’re not creating customized incident response plans for each client—Not boilerplate trash from Google, but something that actually matches their business and their assets—Then you are that provider.
Don’t kid yourself. You’re not protecting your client. You’re just praying the storm doesn’t hit while they’re on your watch.
And when it does, guess what happens? The lawyers roll in. The business owner panics. And you? You’re sitting there without a single shred of evidence that you had a plan, let alone executed one.
Let me make this crystal clear:
If you aren’t tying your tools to actual, standards-based controls—
If you aren’t documenting decisions, risks, and incident playbooks—
If you don’t have evidence?
You don’t have a defense.
You’re just waiting to be the next MSP whose name ends up in a lawsuit.
Here’s the good news: We’ve built out the entire incident response framework. Customizable plans. Real-world playbooks. Mapped to actual attack scenarios—BEC, ransomware, insider threat, you name it.
And yeah, we’ll help you tie your “favorite stack” (don’t even get me started on this mess we see at most MSPs) to standards that matter. So when your client gets hit—and they will—you’re not scrambling to build the plane while it’s crashing.
You’ve got a plan.
You’ve got documentation.
And you’ve got a defense.
Need help? Schedule a call.
We’ll walk you through how to protect your clients, your reputation, and your ass. Because if you’re still relying on gut instinct and a stack of tools set on default, you’re not a security provider.
You’re a liability.
