Are you familiar with the term “ambulance chaser”? It dates back to 1897, and references attorneys who actively chased victims as a method of gaining clients. For a term that was created long before computers existed, it has evolved into ...
You shouldn’t leave important business decisions up to chance. That’s why learning to use analytics tools is essential to help you make smarter business decisions. By using analytics tools, you’re taking the guesswork out of the decision-making process. You can ...
There’s a cost for not validating your security program. As cyberattacks increase, and everyone from the federal government to your vendors and clients are getting cyber tired. The result? Penalities, fines, and lawsuits like the situation faced by a Virginia ...
Your business is likely as successful as the number of people you reach online via SERP results and advertisements. However, getting customers to purchase or schedule services more than once can count even more. That means you should encourage each ...
With remote marketing and purchasing platforms becoming more popular, consumers have been drastically switching to online shopping in recent years, many preferring it over going to stores. One of the main reasons is the influence of technology on consumer behavior, ...
Instead of simply gathering customer stats, why not uncover their needs and wants, anticipate their challenges, and personalize their experience? What they think, feel, and experience affects how they interact with your brand and whether they choose you or go ...
Social media is critical to marketing any business. From promoting your products and services and building awareness of what you have to offer to engaging with your customers and building a community of loyal followers, it’s hard to underestimate the ...
