Let’s get something straight—selling isn’t manipulation. But if you’re an MSP who’s ever felt weird about pushing security, you’ve probably asked yourself: Am I just trying to scare them into buying something? Am I being pushy? Do they really need ...
You sit down with a prospect and walk them through the results of their third-party security assessment. Your team didn’t perform it—an independent security firm did. A fresh set of eyes. No bias. Just the cold, hard facts. And the ...
Is it working? Is it banned? Is it even legal anymore? Recent headlines about TikTok being banned (or not as the case may be) highlight serious debates over privacy, compliance, and governance, but they also highlight a deeper issue that ...
What You Need to Know About Risk Acceptance Ever had a client say “NO”? It’s frustrating, and it can even sting a little bit. However, that’s nothing compared to the ticking time bomb you’re sitting on if you don’t document ...
As a business owner, you’ve come across artificial intelligence at one point or another. Maybe you can use an AI-powered chatbot to answer your customers’ questions or conduct lightning-fast data analyses of your customers’ browsing and buying trends. What do ...
How many emails did you receive today? How many of those emails were marketing messages from a company trying to get you to request more information, buy something, or buy more? Most of the emails you receive daily are part ...
Suppose you create content to market your business. In that case, you’ve likely heard the words “user intent” and its importance to SEO strategy and its effect on conversion. Essentially, when you understand what users are looking for — and ...
Keeping your business competitive in today’s always-connected world requires a robust social media presence. Entrepreneurs who leverage their Facebook, Instagram, TikTok, LinkedIn, X, and Pinterest profiles can stand out among their competition, foster brand awareness and audience engagement, and, most ...
Are You Selling Risk or Security? Let’s be honest: when you pitch your services, are you selling security or just hoping your clients won’t notice the risk? So, here’s the deal: without solid documentation, you’re not selling security. You’re selling “trust me, it’s fine.” And let’s ...
Knowing what your customers need and want is the foundation of all winning marketing campaigns. Without a solid understanding of their pain points and preferences, it's virtually impossible to successfully engage buyers and turn prospects into customers. To remain competitive, ...
March 19th, 2025
March 18th, 2025