A Framework for Establishing the Kind of Trust that Survives Budget Season Imagine the curtain going up and a group of players act out the opening scenes of Shakespeare's King Lear, just for you. An aging king sits in his ...
How MSPs Build the Kind of Client Rapport That Survives a Budget Review You walked out of the meeting feeling good. The handshake was firm, the small talk landed, and you even got a laugh with the printer joke. You ...
You walked out of that meeting feeling like a closer. Your credentials were on point. You covered the whole stack: EDR, SIEM, MDR, quarterly risk assessments, tabletop exercises, NIST alignment. Your vCSO offering was solid. You even had a phased ...
You think you’re being clear. You told the client they needed MFA. You recommended better backups. You flagged that firewall. But when things go sideways—when data’s lost, insurance denies the claim, or the lawyers come knocking—they don’t remember your recommendations. ...
Your Clients Don’t Need Another IT Vendor. They Need a Cybersecurity Leader. If you’re still selling managed services like it’s 2015, you’re already losing. The MSP market has shifted. The stakes are higher. Clients aren’t asking how many tickets you ...
Let’s be honest. You’re slammed with tickets, chasing down weird user issues, and trying not to lose your mind over Janet’s printer—again. So when someone suggests using AI to handle your marketing, it sounds like a miracle. Here’s the problem: ...
The other day, a partner looked me in the eye and asked, “Bruce, why do you keep saying the same stuff about these new cyber injury attorneys? We’ve heard it before.” Let me give it to you straight. I’m not ...
Let me ask you a painful question: When’s the last time one of your clients curled up with their written information security plan for a little light reading? Exactly. Look, I was talking to an MSP owner on Monday—solid guy, ...
We’ve had more than a few MSPs ask us: “Can you make it clearer on your site that you’re channel-only?” Short answer? No. And you should be glad we don’t. Here’s why. If We Shout “CHANNEL-ONLY” From the Rooftops, You ...
I just got back from a business event. Big room. Lots of suits. Over 400 CEOs and CFOs packed into one space, armed with business cards, ambition, and an alarming amount of espresso. I went in thinking, This is it. ...
