Your clients are making assumptions about you right now.

They assume you’ve got their security handled.

They assume you’re gathering the evidence.

They assume you’ve already written their incident response plan.

But here’s the problem: they’re wrong.

I was on a call with an IT director for a 40-person company. When I asked about her written incident response plan, she didn’t hesitate: “If we have a problem, we’ll just call our MSP.”

That’s not a plan. That’s a prayer.

Here’s the kicker—her company has cyber insurance. A policy that requires a written incident response plan. Do you think her insurer is going to pay out when her “plan” is to dial your help desk?

No. They’ll deny the claim. And when that happens, guess who gets blamed? You. The MSP.

Now let’s flip the coin. Her MSP is making assumptions too. They assume she doesn’t care about security. They assume she won’t pay more. They assume the conversation isn’t worth having.

So, I asked her: “Would you pay $700 per month to make sure your $10,000 cyber insurance policy actually covers you?”

She hesitated. Then she said, “Yes. That would be worth it.”

Read that again. She was ready to pay more—not for more tools, not for more “stuff”—but for protection that actually works when it matters.

The danger is this: if you’re not having this conversation, someone else will. And when they do, they’ll walk away with your client, your revenue, and your reputation.

The worst-case scenario? Your client says no. But now you’ve documented the conversation with a Risk Acceptance Form. That piece of paper is your legal shield. Without it, when the lawyers and insurers come knocking, you’re the one left holding the bag.

So here’s the real question: are you letting assumptions drive your business into a lawsuit? Or are you going to pick up the phone, have the conversation, and protect yourself?

The clients who hesitate often end up saying yes. The ones who say no at least leave you with proof. But the MSP who says nothing? They’re the ones who get blindsided, sued, and replaced.

You have two choices: prepare, or pay.

Grab 15 minutes with our team, and we’ll show you how to shift this conversation, protect your business, and start charging for the security your clients already think they’re getting.

Because “we’ll just call our MSP” isn’t a plan. It’s a lawsuit waiting to happen.