I was on a call last week with an MSP who was still trying to figure out what Cyber Liability Essentials really is. He thought it was something you sell as a one-off. A product. Something to upsell like MFA or backup monitoring.
Nope.
This isn’t a feature. It’s not a checkbox. It’s not even about security.
It’s about survival. Yours.
Let me paint you a picture.
You’ve got this tiny client. Legacy. Single-location office. Maybe a dentist, a chiropractor, a boutique firm, or a nonprofit scraping by on a shoestring. They don’t want to pay for security, let alone documentation. They push back on everything. “We’ve never needed that before.”
You give in. You still do the work. You cover the gaps quietly. You try to protect them anyway because that’s the kind of MSP you are.
Then the breach happens.
And suddenly, you’re not the hero who recovered them in 48 hours using redundant backups and sheer willpower.
You’re the villain.
Their lawyers are asking for proof. Not of the recovery. Not of the tools. Proof you did the right things before it happened.
- Where’s the incident response plan?
- Where’s the acceptable use policy?
- Where’s the record that they were trained?
- Where’s the documentation of the risks you told them about?
If you can’t produce that—fast—you don’t get to say, “But we had SentinelOne!”
They’ll say you were negligent. And unless you have evidence to prove otherwise, they’ll be right.
This Isn’t Just a Client Problem—It’s Your Problem
Let’s be real for a second: your smallest clients are your biggest risks.
They don’t want to spend money on documentation. They don’t want to take training. They don’t read policies. And they definitely don’t understand the difference between what’s your responsibility and what’s theirs.
So when things go wrong? You know exactly who they’ll point the finger at.
You.
Think Less Like Fire Safety. Think More Like a Crime Scene.
Cyber Liability Essentials isn’t fire drills and evacuation plans. It’s your forensics kit.
When the breach happens, CLE gives you everything you need to say:
- “Here’s the plan we wrote.”
- “Here’s who signed the policy.”
- “Here’s the evidence they were trained.”
- “Here’s the risk we documented—and the recommendation we made.”
It’s the documentation that separates due diligence from negligence.
No CLE? You’re not just unprepared. You’re legally exposed.
Here’s How I Think About It:
Think of your MSP stack like a crime scene investigation unit.
- Cyber Liability Essentials is the field kit. It’s the camera, the bag of gloves, the notebook where you write down what you saw, when you saw it, and what you did. It’s the thing that makes your story hold up in court.
- CyberWatch is the surveillance van. It’s parked nearby, monitoring everything in real time. It sees the suspicious activity, flags the threats, and records the timeline. It’s how you prove that something didn’t just happen—you were watching, and you can prove it.
- Cyber Liability Manager is the evidence technician back at the lab. They sort, tag, and connect every piece of data to the bigger picture. They tie it all to chain of custody, ensure everything lines up with protocols, and prep the file for court.
- vCSO Services? That’s the lead detective. The strategist. The one sitting across from the board or the regulators, calmly explaining why your client was prepared—and you were never the problem.
Don’t Wait Until It’s Too Late
You don’t sell CLE like it’s antivirus. You build it into your advanced security program. You mandate it. You own it. You protect yourself with it.
Because when the breach hits—and it will—your smallest, cheapest client will become your most expensive liability.
Give yourself the tools to prove you weren’t negligent.
Start with Cyber Liability Essentials.
