Let me ask you a painful question: When’s the last time one of your clients curled up with their written information security plan for a little light reading? 

Exactly. 

Look, I was talking to an MSP owner on Monday—solid guy, smart operator—and he said, “I think we spend too much time talking about the communication part of compliance. We should be focusing on the actual requirements.” 

My response? 

“Cool story. But who’s reading the requirements?” 

Because here’s the truth that’s lighting MSPs on fire left and right: compliance isn’t just a tech issue. It’s a people issue. It’s a communication issue. It’s a risk issue. 

And if your client doesn’t know what you wrote, doesn’t understand what it means, and hasn’t bought in? You’ve got a glorified filing cabinet, not a cybersecurity program. 

This same guy told me he was writing all the policies, uploading them, and calling it a day. Guess what? That’s not compliance. That’s plausible deniability—until it ends up in court. 

No one is reading that stuff. Your client’s HR team isn’t huddled in the break room reading your WISP like it’s a thriller novel. The CEO isn’t wondering how these frameworks affect his job. 

You know what they are wondering? 

“Why didn’t my MSP tell me this was a big deal before the data breach happened, and the lawyers showed up asking questions?” 

Your job as an MSP isn’t just to install tools. It’s to communicate risk in a way that your client gets—and acts on. 

That’s why we harp on communication. That’s why we built the Certified Cyber Risk Strategist program. It’s not just about writing policies. It’s about knowing how to sit across the table from a business owner and make them care—before the demand letter hits their inbox. 

So if you’re tired of writing policies no one reads… 

If you’re tired of pushing compliance uphill… 

If you’re ready to be the person in the room who actually gets listened to… 

Here’s your first step: Get Certified Now – Certified Cyber Risk Strategist

Make risk real. Make compliance work. Make your job easier. 

You in?