I had dinner the other night with one of our partners.

Great guy. Smart. Ambitious. Doing all the right things to grow his MSP… except one.

He’s rebuilding his PSA. And his RMM. At the same time.

Which sounds productive—until you realize he hasn’t had time to build his Incident Response Playbooks.

You know, the plan for what to do when one of his clients clicks “Download Invoice.pdf.exe” and ransomware turns their network into a digital dumpster fire.

That’s when it hit me:

What’s the point of investing in your tools if you won’t have a business left to run them on?

Here’s the uncomfortable truth:

We help a lot of MSPs through incidents. Not just malware cleanup—but real-world “call your lawyer” events.

And over half of them?

They had no plan. No documentation. No playbook.

They’ve got great ticketing systems. Beautiful dashboards. Maybe even a shiny new PSA that tells them how bad things are—in real-time.

But nothing that tells their team what to do when the lights go out.

It’s like buying a Ferrari with no insurance… and parking it on train tracks.

So here’s your wake-up call:

You don’t rise to the occasion.

You fall to the level of your preparation.

And most MSPs? They’re falling hard.

Because they’re so busy chasing perfect automation that they forget to ask: What happens when a client gets hit?

And if your answer is, “We’ll figure it out when it happens”—you’re already screwed.

Don’t be the MSP with the shiny PSA and no Incident Response plan.

Don’t wait until you’re staring down a breach, your client’s CEO is on speakerphone, and your techs are Googling “What to do when ransomware hits.”

Get your house in order.

Build the playbooks.

Train your team.

Document the path out before you’re in the middle of the fire.

We help MSPs get this done—fast.

Want help building a plan your team can follow when it’s 2 a.m. and someone just hit “enable macros”?

Schedule your cyber liability analysis.

We’ll show you where you’re exposed, what’s missing, and how to get ready—before it’s your mess to clean up.

You’ve already got the tools.

Let’s make sure you survive long enough to use them.