When the breach hits, it won’t matter how fast you can spin up backups. What matters is who speaks first, who gets blamed, and who can prove they had a plan. Here’s the problem: most of your clients don’t have an Incident Response Plan.
And why would they?
A properly written, customized IR plan costs north of $10,000. It takes hours to create. You need to know the client’s network, people, policies, data flow, insurance requirements—the whole stack. It’s a monster to build, and nearly impossible to scale.
So yeah—they skip it.
But They Think You’re Doing It for Them
Let that sink in. They think you’re the one making the calls. They think you’re the one responsible. They think when the breach hits, you’ve got it handled—including the evidence, the playbooks, the communication strategy, and the regulator notifications.
Which means you’re already on the hook.
When things go sideways, you don’t get to say, “That wasn’t part of our agreement.” If it’s not written down, signed, and documented—it’s your problem.
And the worst part? You probably aren’t charging for it.
This Is Where the Lawsuits Start
It doesn’t matter if you had good intentions. It matters what’s documented. Because when the client’s data is stolen and the insurance carrier denies the claim, the lawyers show up.
And their first question is:
“Where’s the Incident Response Plan?”
If you can’t produce one, you’re not a trusted advisor. You’re the fall guy. You are the definition of being negligent.
You Need a Scalable Way to Deliver This
That’s why we built Cyber Liability Essentials—for MSPs who want to protect themselves while delivering real value to clients.
For less than $3,600 per year, you can give your clients everything they need to survive an incident—and everything you need to prove you did your job.
Here’s what’s included:
- A customized Incident Response Plan tailored to their business
- Full incident communication playbooks
- Defined roles and responsibilities so no one freezes in the moment
- End-user training, with tracked sign-offs
- A signed acceptable use policy
- A complete critical asset inventory
- An audit of their M365 tenant for MFA gaps
- A review of their email security records (SPF, DKIM, DMARC)
In other words: everything they assume you’re already doing—now, actually done.
This Is How You Stop Playing Defense
This isn’t just another product. It’s protection—for your clients and for you.
Because if you’re not providing incident response planning, you’re already exposed.
And when that breach hits—and it will—you’re going to want something stronger than “We talked about it once in a QBR.”
This is your chance to get ahead of the breach, the denial, and the lawsuit.
Build the plan. Get the evidence. Defend your MSP.
