You know that moment when a client ghosts you? No warning. No red flags. Just gone. They don’t renew their agreement and they don’t return your calls.

I just worked with an MSP who got blindsided. They were using us for pen tests on prospects, but they forgot one thing: every one of their current clients is also someone else’s prospect.

Here’s how it went down:
One of their existing clients heard about penetration testing. They started asking around. Not their MSP—just asking. They found another MSP who offered a third-party to perform a pen test. Us. We did what we always do—hundreds of times a week. We ran the test, found issues, sent the report to the MSP that asked for it.

Turns out, that MSP wasn’t the one holding the relationship. And now? They’re not holding the client either.

It’s brutal. But it’s also reality.

Even worse: some MSPs think they’re checking the box by getting a third-party analysis, but they never actually tell the client. So when the client starts hunting for one themselves, they either end up at our door—or someone else’s. That’s when the landmine explodes.

They find vulnerabilities that weren’t fixed. Weaknesses that were introduced after the last analysis. Problems that were never communicated.

And just like that? You’ve got a wedge.

Here’s the reality:

  • Every client should get a third-party pen test once a quarter
  • Every client should get one after any major project
  • Every client should know it’s happening—and that you’re driving it

Don’t lose a client because you assumed they were yours.

You want to keep them? Start by showing them you care enough to test what matters.

Start with a Level 1 Pen Test.

We’ll help you lock it down.