FTC Guidelines Take Effect June 9th 2023... Is your MSP Prepared?
Prepared for what?
The new FTC Guidelines taking effect and the biggest opportunity of this decade falling into your lap.
The FTC EXPANDED who the rule applies to, and do you know what that means? A flood of MSP clients in the SMB marketplace.
CAUTION: Your clients may be expecting you to cover their FTC Safeguards requirements automatically because they don’t realize this requires a comprehensive security program. Or they may think they don’t need to do anything.
BUT, if you don’t explain to them what you’re doing to help them get this addressed, who will?
- Your competition?
- Their employees?
- Their clients?
- Their insurance?
So, how does this translate into security and managed service sales? And how can you use these new rules to sell security to clients and prospects even if they aren’t covered by FTC?
(There is a way… and it is extremely easy).
And even above and beyond that, how can you make sure you have an offering to make sure your clients won’t look somewhere else for guidance on FTC Safeguards oversight?