We don’t have to wait for Halloween to hear a scary story. We don’t have to read Stephen King.
All we have to do is look at the nightmare many companies are living because of the growing threat of Business Email Compromise (BEC).
Let this number hit you: $17,328,435,141. In a June 9, 2023 press release, the FBI reported that this is the dollar amount lost by U.S. citizens as a result of BEC. And, yes, they see BEC increasing.
Who’s being hit? Small and large businesses. Some of the more famous victims of BEC in the past five years include the government of Puerto Rico, the charity Save the Children, and the auto giant Toyota.
The horror story is playing out and as an MSP, the responsibility falls on you to fortify your clients' defenses and shield them from these predatory attacks.
You already know to cover the basics. With so much at stake and the urgent need for action, I’m not going to waste your time telling you all the things you should be doing here. (Note: we just released a SecOps on this very topic if you want to revisit the security components involved in defending against BEC attacks.)
What I want to focus on here is education.
Knowledge is Power: Break Down the BEC Threat
Begin by demystifying the BEC threat for your clients.
- Offer clear and concise explanations of how these attacks work and the potential consequences they can have on their business.
- Emphasize that BEC attacks are not solely about technology but often exploit human vulnerabilities through social engineering tactics. (This will help your clients understand that every individual in their organization plays a crucial role in cybersecurity.)
Present Real-Life Scenarios: Learn from Past Incidents
Share real-life examples of businesses that have fallen victim to BEC attacks. Case studies and news articles can serve as eye-openers, showcasing the devastating impact of such breaches on both finances and reputation. These stories can help your clients grasp the real-world consequences and the need for proactive security measures. We have plenty of stories to help you get this message clearly across the finish line.
Show Them Your Tailored Security Solutions
Collaborate with your clients to develop customized security solutions that align with their specific needs and risk profiles. Present a holistic approach that includes advanced threat detection, network monitoring, data encryption, and incident response planning. Highlight that cybersecurity is an ongoing process that requires continuous improvement and adaptation.
Keep Them Informed: Be Their Trusted Cybersecurity Advisor
Keep clients updated with the latest cybersecurity trends, threats, and best practices. Act as a trusted advisor to your clients, providing timely insights and recommendations to enhance their security posture. Regularly share industry insights through newsletters, webinars, and one-on-one consultations.
Now Is Your Time
It’s time to educate your clients on why they need to invest in security solutions.
Imagine your client sitting down with you and completely understanding they have a big problem and trusting you to fix it. You ARE their doctor; they aren’t getting a half dozen other opinions and siding with the most economical one.
You CAN implement a cyber stack sales process that brings you instant returns. Where you are the trusted authority who diagnoses, prescribes, and treats the problem.
Consider a FREE Cybersecurity Strategy Session to help you with a plan to move your clients to security-focused investors.
